In the era of social media, beauty influencers in Nepal have become prominent figures in shaping the beauty industry. Platforms like Facebook, Twitter, Instagram and TikTok have transformed the way people interact with each other and consume content. These platforms are also a boon for those who want to learn about how to do their own makeup.
From fashion and beauty to travel and adventure, several Nepali influencers have built a large following on Instagram. These individuals possess the power to influence trends, promote products, and inspire countless individuals with their transformative beauty and fashion tips.
Here, are five popular beauty influencers in Nepal that you can follow on Instagram:
Lemi Tamang
Lemi Tamang is a popular and one of the best makeup artist and beauty influencers in Nepal. Tamang started her career at the age of 19. She studied fashion design at the IEC School of Art & Fashion. Tamang is an entrepreneur, she is a founder of Pastel Beauty, her brand of cosmetics and she has her clothing store Jade in Lazimpat. She has her own salon Inara by Lemi in Tangal. And she is a part-time blogger and also loves making paintings.
Tamang takes special care of her diet and works out every day. Her daily schedule also includes working on her blog and social media sites. She is more active on Instagram and has over 376,000 followers, along with over 64,000 followers on Facebook, and over 261,000 subscribers on YouTube.
Apart from being a makeup guru, she also conducts regular makeup classes in Nepal. She has recently been working in Dubai and Mumbai.
Supriya Shrestha
Supriya Shrestha is a 28-year-old content creator making beauty and fashion videos on TikTok, Instagram and YouTube. Shrestha is known as Glam Behavior across all social media platforms. She has over 39,000 followers on Instagram, over 30,000 subscribers on YouTube and over 55,000 followers on TikTok making her one of the popular beauty influencers in Nepal. She is the founder of Pretty Please Beauty, which has debuted with a line of lip glosses.
Shrestha’s viewers indulge in and relate to her content because of her realistic, unfiltered videos. Because of that, her audience feels less insecure watching her DIY (do-it-yourself) videos, resulting in more views and engagements on skincare videos. People especially lean towards her videos because of her easy-to-follow homemade remedies for skin care.
Gitanjali Karki
Gitanjali Karki who hails from Butwal is a social media influencer, a YouTuber and a beauty educator. Karki has over 152,000 subscribers on YouTube and over 39,000 followers on Instagram being one of the top emerging beauty influencers in Nepal. Karki has been sharing her insights on skincare, fitness and fashion on her social media accounts.
In earlier days, Karki used to watch tutorials on YouTube. Now, she uploads videos of her doing make-up on others. Karki is an entrepreneur, and she has her own makeup studio Gitanjali makeup academy and her makeup store, Shop Gitanjali.
Ekata Tandukar
Ekata Tandukar has carved out her niche and garnered a massive following across various platforms such as Instagram, TikTok, and YouTube as one of the top beauty influencers in Nepal. Tandukar has over 46,000 followers on Instagram, over 59,000 followers on Tiktok and over 4,000 subscribers on YouTube.
With a strong presence and a growing fan base, she has become a trusted source for beauty enthusiasts seeking valuable tips and tutorials as well as her honest reviews of skin and hair care products.
While initially focusing on hair care, Tandukar has expanded her expertise to include skincare and makeup, captivating her audience with her knowledge and engaging content. She is also co-founder of Jina Alchemy, which has become a trusted brand for skincare and body care products.
Sushma Karki
Sushma Karki is known as Ksuskalology on her social media accounts. Karki is a renowned makeup artist and a beauty influencer in Nepal. Karki has over 64,000 followers on Instagram and over 61,000 subscribers as of now. Karki is successfully running her beauty studio known as Sparkleinsequins in Sundhara, Kathmandu. The studio is best known for its makeup classes.
Karki is a self-taught makeup artist. She used to watch makeup video tutorials on YouTube, which helped her a lot to learn. She posted her own makeup video first on YouTube and slowly she started gaining popularity. Karki’s makeup classes and services are based in Kathmandu, she has not only successfully conducted more than 50 classes in the city. Karki has also travelled to Chitwan and Pokhara for her makeup training, which was also a grand success making her one of the top beauty influencers in Nepal.
