The excitement of the Nepal Premier League (NPL) is not limited to cricket enthusiasts alone. In Nepal’s sluggish economy and amid the monotony of everyday life, especially among the youth, NPL’s contribution to energising and inspiring people is extending its influence beyond the realm of sports. The buzzing cheers of 10,000 fans erupting at the Tribhuvan University International Cricket Ground in Kirtipur is the proof that NPL has turned the city into a cricket carnival.
NPL, which began this November and will continue until December 21, has become more than just a cricket tournament—it’s a cultural and economic phenomenon.
Cricket enthusiasts and stakeholders are calling NPL the biggest event in Nepal’s sporting history, showcasing a transformative impact beyond the cricket field. Paras Khadka, Secretary of the Cricket Association of Nepal (CAN), says, “This isn’t just about cricket; it’s about ushering a new era for sports and national unity.”
Ticket frenzy reflects unprecedented enthusiasm
The excitement surrounding NPL is evident from the ticket sales. Over Rs 20 million worth of tickets have been sold, ranging from Rs 300 to Rs 500, along with VIP sales.
Khadka states, “The overwhelming enthusiasm from fans and stakeholders hints at a broader change in our national life and youth energy.”
Economic ripple effects
NPL’s influence extends far beyond the boundary lines of the cricket pitch. From franchise rights and foreign player auctions to hotel bookings and advertising, the tournament has mobilised a wide range of economic activities. Vendors selling peanuts, street-side eateries, and ride-hailing services like Pathao have all benefitted.
CAN estimates the overall economic impact of the tournament at Rs 800 million. “Each franchise spends an average of Rs 50 million, while CAN has invested Rs 150 million. This level of economic activity is remarkable,” Khadka adds.
Revitalising national identity
The tournament has also brought Nepal’s federalism into focus. Representing the country’s seven provinces are eight teams, including Kathmandu Gurkhas, Chitwan Rhinos, and Pokhara Avengers.
These teams have created a sense of inter-provincial camaraderie and positive competition. Economist Resham Thapa highlights, “NPL showcases how federalism can promote healthy competition among provinces, enabling them to identify their strengths and areas for improvement.”
Global recognition
NPL has also attracted international attention, with 40 celebrity cricketers like Shikhar Dhawan, Ben Cutting, Jimmy Neesham, and Martin Guptill playing in the league. Adding to the buzz, cricket legend Brian Lara is expected to attend, alongside renowned commentators and coaches.
Tourism and infrastructure
The presence of international stars and large-scale broadcasting has positioned NPL as a potential driver for sports tourism in Nepal. According to Sports Minister Tejulal Chaudhary, “Global players sharing the field with our cricketers offers a valuable learning opportunity while also boosting tourism and employment.”
Experts suggest that investments in stadium infrastructure, lighting, and grassroots talent development could further enhance the league’s impact. Political consultantscientist Samriddha Ghimire points out, “Cricket has become a unifying force, connecting youth across provinces and promoting national culture.”
Challenges and lessons learned
Despite the fanfare, NPL is not without its challenges. Past experiences with leagues like the Everest Premier League have faltered due to financial and organisational hurdles. CAN, however, appears determined to maintain transparency and professionalism, learning from past mistakes such as the controversies surrounding the Nepal T20 League.
Economist Samir Khatri warns, “While NPL’s success is commendable, stakeholders must invest in infrastructure and innovative solutions to sustain the momentum and explore other economic opportunities.”
A soft power revolution
NPL’s success reflects Nepal’s rising soft power in cricket. Indian Foreign Minister S Jaishankar’s meeting with CAN officials and players during his visit earlier this year underscored the league’s potential to enhance bilateral ties and international recognition.
In conclusion, NPL is more than just a tournament. It is a beacon of hope for economic revival, federal unity, and global visibility. As stakeholders work to build on this success, the league promises to leave a lasting legacy for Nepal.
