When it comes to innovation in smartphones, Samsung is always at the forefront. It has always tried to lead the way when it comes to the introduction of cutting-edge technologies, a customisable software interface and advanced camera technology.
Samsung recently introduced its latest foldable smartphones, the Galaxy Z Fold5 and Galaxy Z Flip5 in Nepal. These devices garnered significant anticipation among the Nepali audience due to their substantial improvement from their earlier versions.
To talk about the popularity of these newly launched phones, Onlinekhabar caught up with Pranaya Ratna Sthapit, director of Samsung Nepal. Sthapit spoke about why the phones are so popular, their upgrades and the new initiatives Samsung is taking to make these products more compelling in Nepal.
Excerpts:
How has the market for foldable phones changed since the release of Samsung’s first foldable smartphone?
So far Samsung has launched five different flip and fold editions. Last week we unveiled the Galaxy Z Fold5 and Galaxy Z Flip5. Samsung has been working rigorously on the new flexible technology for a long time. Over these last five generations, we have been able to refine and fine-tune the technology and make it more and more advanced. We started with Z Fold and Z Flip, and since then it has been a steady journey. We had a very good response. Currently, we are going through the pre-order phase and the response from the Nepali consumer has been great.
When Samsung released the Fold4, we could not launch it properly as there was an import ban on smartphones. But it still sold well. Even though the market is nascent for foldable phones in Nepal, we believe with the new improved features of the fifth generation the acceptance will definitely grow in the market.
What is the core target group for these phones in Nepal?
I believe the Flip5 is for trendy youngsters and content creators. We feel it is ideal for creators aged under 35. This is the ultimate compact device that enhances all the features you hold dear, resulting in the most versatile tool for self-expression at your fingertips. It also has a new look and optimised design that makes it a truly pocketable device and provides new ways to express all without any compromise on functionality.
The Galaxy Z Fold5 is for people who demand high-performance and multitasking features to work on the go. The Z Fold5 is a powerful smartphone with versatility. It has a large screen that empowers users to work and play their way and focus on what matters.
What are the upgrades on the new Galaxy Fold5 and Galaxy Flip5?
The hardware on both phones has been enhanced compared to the earlier versions. One big difference is both phones are more compact and lighter than the earlier versions. They are slimmer too and both models fold completely flat thanks to the improved hinge. In earlier versions, there was a gap but now things are perfect and well-balanced.
The Fold5 is also compatible with the S Pen. So that means, it is so much easier to take notes, make sketches and send them to your friend or whoever in a short time. Similarly, the Fold5 with a bigger screen of 7.5 inches easily allows multitasking.
When it comes to Flip5, we at Samsung feel the device is handy and thanks to its small size can fit anywhere. Our developers at Samsung have made changes to the cover screen from where you can carry out basic tasks without flipping open the phone. The widgets on the cover screen allow you to access contact details, text people and click photographs with ease. The cover screen has undergone significant improvement compared to the previous year.
These devices look premium and the price also seems to be on the higher side. How are you planning to make these phones affordable to the general public?
Right, affordability is key. So we are offering both these devices at 0 per cent EMI.
Likewise, we are making it available through more than 200 outlets all across the nation, including 22 of our brand stores. You can also purchase both devices through Samsung Insta Finance. It is a very unique and exclusive program targeted at Samsung customers.
The best part about this program is that it is easily accessible and less time-consuming. The loan processing through the program can be completed within an hour.
Similarly, to make the phone more affordable, we also have an exchange facility where consumers can simply bring their old device, get its value and then deduct the amount of the new device.
What initiatives has Samsung taken in the Nepal market to make these products more compelling to the customers?
There are a few things. As mentioned earlier we have a 0 per cent EMI exchange facility and availability of Samsung Insta Finance which can be processed easily with a very minimal document requirement. Similarly, we also have offers for pre-orders. The early consumers can get benefits up to Rs 25,000.
We are also offering breakage insurance for the first year. If anything happens to the phone accidentally, we will cover that and replace or repair the phone. We have tied up with NLG Insurance. Likewise, there is also an offer of one-time protective film replacement.
So what’s your plan for the Nepali Market in future?
Nepal’s macroeconomic situation was not great last year. We understand people are not looking to spend money as they did in the past. The country has also had a liquidity crisis.
Releasing the situation we introduced Samsung Insta Finance in May 2023 with a motive to make our products affordable. We are offering it through more than 200 Outlets.
Although many people in Nepal have low incomes, they aspire to have advanced devices for better connectivity and efficiency. However, we understand it is hard for them to invest in such things.
Understanding this situation, we are focusing on the affordability factors. But innovation and technology have always been our major priorities.
Lastly, do you want to add anything else?
Along with making our devices technologically rich, we have also made our devices technologically friendly. We have taken the initiative to reduce the use of plastic. The device features pre-consumer recycled glass, aluminium and post-consumer plastic.
While we are offering innovative technology, the consumers are also actually helping to contribute to society and the environment because our devices have materials that have minimal environmental impact.
